Privacy Policy

Effective date · 1 June 2026

This Privacy Policy explains how AI.KO SPORTS LTD, operating under the brand name AICO (“AICO”, “we”, “us” or “our”), collects, uses, stores and shares personal data when you use our website, services, sparring recording system, email communications and related products.

This Privacy Policy applies to the website aicosport.com, AICO services used in participating boxing clubs, email communications, video pages, club admin tools and any related AICO product experience.

AICO is intended for users aged 18 or older.

1. Who we are

The legal controller of your personal data is:

AI.KO SPORTS LTD — Kyriakou Matsi, 11, NIKIS CENTER, Floor 4, Office 403/404, 1082 Nicosia, Cyprus

Brand name: AICO · Website: aicosport.com · Contact email: hi@aicosport.com

If you have any questions about this Privacy Policy or your personal data, you can contact us at hi@aicosport.com.

2. What AICO does

AICO is a sports technology service for boxing clubs and boxers. The service records sparring sessions, processes video and audio, generates video clips and highlights, and provides training-related statistics, insights and analytics.

AICO may be used through a ring-side tablet, cameras installed at a participating club, email communications, private video links, club admin tools and, in future versions, user accounts or personal dashboards.

3. Age restriction

AICO is an 18+ service.

We do not knowingly allow users under 18 to create an AICO user record or use AICO as registered users. By using AICO, confirming your email, starting a recorded session or accessing AICO video pages, you confirm that you are at least 18 years old.

Participating clubs are responsible for ensuring that only eligible users participate in recorded AICO sessions and that their use of AICO complies with applicable laws and club policies.

If we become aware that we have collected personal data from a person under 18 without appropriate authorisation, we may take steps to delete, restrict or otherwise handle that data in accordance with applicable law and technical feasibility.

4. Personal data we collect

We may collect the following categories of personal data.

4.1 Website and business contact data

When you use our website, contact us, request a demo, join a waitlist, subscribe to updates or apply as a club, we may collect:

name;
email address;
phone number;
country;
club name;
role or job title;
social media profile links;
company or club information;
message content;
marketing preferences;
technical information about your visit.

4.2 User registration and ring-side tablet data

When you use AICO at a participating club, we may collect:

email address;
name;
nickname;
club ID or club-related identifier;
photo, if provided or required by the product flow;
session participation information;
consent and confirmation records;
information selected or provided by the user during the “choose yourself” or similar flow.

In the current version of AICO, users may not have a personal login area or account dashboard. AICO may store a basic user record, such as email, name and nickname, to send video links and provide the service.

4.3 Sparring session data

When a sparring session is recorded, we may collect and process:

video recordings;
audio recordings;
date and time of the session;
club, ring and session information;
round structure, duration and rest periods;
detected people or visual tracks in the video;
user selections of themselves in the video;
sparring clips;
highlights;
performance statistics;
training analytics;
AI-generated or computer-vision-based insights;
technical processing logs.

Video and audio may include users, sparring partners, coaches, staff or other people who are near the ring and visible or audible in the recording area.

4.4 Payment and subscription data

If payments or subscriptions are introduced or used, we may process:

subscription plan;
payment status;
billing email;
transaction ID;
renewal and cancellation status;
invoice or receipt information;
payment provider information.

AICO does not store full payment card details. Payments are processed by third-party payment providers. Payment card details may be stored by the payment provider if the user authorises this, for example for recurring payments or future purchases.

4.5 Email communication data

We may process data related to emails we send, including:

email address;
name or nickname;
club information;
video links;
email delivery status;
subscription status;
email opens, clicks and engagement data;
unsubscribe status;
double opt-in confirmation records.

We use Brevo or similar email service providers to send transactional and marketing emails.

4.6 Technical and device data

We may collect technical data such as:

IP address;
browser type;
device type;
operating system;
pages visited;
cookie identifiers;
analytics events;
error logs;
security logs;
approximate location derived from technical data.

5. Video, audio and computer vision processing

AICO records sparring sessions using cameras installed at participating clubs. The system records video and audio.

AICO uses computer vision to process sparring videos. The system detects people in individual video frames, tracks their movement across frames and matches visual tracks between different camera angles.

This tracking is session-based. It is used to distinguish people during the same sparring session and to understand which actions belong to which participant. The system may use temporary visual features such as clothing, boxing equipment, colours, body shape, position, movement and camera angle.

AICO does not use facial recognition. AICO does not create faceprints. AICO does not maintain a database of faces. AICO does not identify a person across different sessions by their face.

If a person changes clothing or equipment or comes back on another day, AICO does not automatically recognise them as the same person.

The tracking information is used to generate videos, highlights, performance statistics and product functionality for the relevant sparring session.

6. User self-selection in video

To deliver videos and analytics to users, AICO may ask users to select themselves from detected silhouettes, visual tracks or video segments.

This selection is made by the user and is not independently verified by AICO. As a result, the association between an email address, name, nickname and a specific person appearing in a video may depend on information provided by the user and may not always be accurate.

If you believe that you selected the wrong person, received an incorrect video or were incorrectly associated with a session, you can contact us at hi@aicosport.com.

7. Private video links

In the current version of AICO, video pages may be made available through private links sent to users by email.

These video pages are not intended to be publicly listed or searchable through AICO. However, anyone who has access to the private link may be able to view the video. Users should not share video links with people they do not want to have access to the video.

Future versions of AICO may introduce user accounts, login areas or personal dashboards. If this happens, videos previously associated with the same email address, nickname or other user-provided identifiers may be made available in that account where technically possible and appropriate.

8. How we use personal data

We use personal data to:

provide the AICO service;
record and process sparring sessions;
send users their video links;
generate highlights, clips, statistics and analytics;
allow users to identify themselves in recorded sessions;
operate club admin tools;
support participating clubs;
manage user and club communications;
send transactional emails;
send marketing emails where the user has consented;
process payments and subscriptions;
provide customer support;
improve video processing, computer vision, highlight generation and analytics models;
test, debug and quality-check the product;
secure our systems;
prevent misuse;
comply with legal, tax, accounting or regulatory obligations;
manage disputes or enforce our rights.

9. Product improvement and model development

We may use sparring videos, including raw video recordings, clips, visual tracks and related training data, to develop, test, improve and quality-check AICO’s computer vision, video processing, highlight generation and analytics models.

Where possible, we use aggregated, de-identified or limited data for product improvement. However, some video-based model improvement, quality assurance and debugging work may require access to raw sparring footage.

Access to such data is limited to authorised AICO employees and contractors who need it for support, quality assurance, product development, security, debugging and model improvement.

10. Legal bases for processing

Depending on the context, we may process personal data based on one or more of the following legal bases:

10.1 Contract or steps before a contract

We process data to provide the AICO service, send video links, process sessions, manage subscriptions and support users or clubs.

We may rely on consent for certain activities, including:

marketing emails;
participation in leaderboard features where applicable;
use of user videos for promotional, social media, case study, demo or broadcasting purposes;
certain recording or product features where consent is required by law.

Users can withdraw consent where applicable. Withdrawal of consent does not affect processing that took place before consent was withdrawn.

10.3 Legitimate interests

We may process data where necessary for our legitimate interests, including:

providing and improving the product;
processing sparring videos and analytics;
maintaining service quality;
improving computer vision and video models;
preventing misuse;
securing our systems;
supporting clubs and users;
understanding product performance.

We do this only where we consider that our interests are not overridden by the rights and freedoms of the individuals involved.

10.4 Legal obligations

We may process data where required for legal, tax, accounting, regulatory or compliance purposes.

11. Marketing emails

AICO may send marketing emails, product updates, promotional emails and club offers only where the user has separately agreed to receive them or where otherwise permitted by applicable law.

Marketing subscription is separate from transactional emails.

Transactional emails include service-related messages such as:

registration confirmation;
email confirmation;
processing notifications;
video ready emails;
service updates;
security or account-related communications.

For marketing emails, we may use double opt-in. This means that after signing up, the user may need to confirm their email address before receiving marketing communications.

Users can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at hi@aicosport.com.

12. Cookies and similar technologies

AICO may use cookies, pixels, tags and similar technologies on our website and related pages.

We may use the following categories of cookies:

12.1 Necessary cookies

These are required for the website or service to work properly.

12.2 Analytics cookies

These help us understand how people use our website and improve the product.

12.3 Marketing cookies

These help us measure campaigns, build audiences and show relevant marketing.

12.4 Functional cookies

These help remember preferences and improve user experience.

We may use tools such as Google Analytics, Meta Pixel, LinkedIn Insight Tag, Hotjar, Microsoft Clarity, TikTok Pixel and similar services.

We may also use embedded content or third-party tools such as YouTube, Vimeo, Instagram embeds, Typeform or similar services. These third parties may collect data according to their own privacy policies.

Where required by law, we will ask for consent before using non-essential cookies. Users may manage cookie preferences through our cookie banner.

13. Participating clubs and club admin access

AICO works with participating boxing clubs.

Participating clubs may have access to a dedicated admin area where authorised club staff can view information related to sessions recorded at their club, including:

user names;
nicknames;
email addresses;
number of sessions;
videos;
training statistics;
leaderboard information where applicable;
club-level analytics.

Clubs may only download, use or publish user videos for their own content, promotion, broadcasting or social media where the relevant user has given permission.

Clubs are responsible for ensuring that their staff use AICO data appropriately and only for authorised club-related purposes.

14. Leaderboards

Where leaderboard features are available, they are shown using the user’s nickname.

Leaderboard participation is based on user consent in the relevant club. Leaderboard visibility and available metrics may depend on the product version and club settings.

15. Promotional use of videos

AICO may use real user videos, clips, screenshots, statistics or testimonials for marketing, social media, case studies, demos, sales materials or public communications only with separate permission from the relevant user.

If a user withdraws permission, we will take reasonable steps to stop future use and remove or restrict existing materials where reasonably possible. Some materials may not be fully removable if they have already been shared, reposted, archived or distributed by third parties.

16. Sponsors and advertisers

AICO may work with sponsors, advertisers or commercial partners.

We do not share individual user profiles, email addresses or personally identifiable sparring videos with sponsors or advertisers unless the user has separately agreed.

We may share aggregated or de-identified statistics, such as general usage, engagement, club-level performance patterns or campaign reporting, where this does not directly identify a specific user.

17. Who can access personal data

Personal data may be accessed by:

authorised AICO employees;
authorised AICO contractors;
technical service providers;
hosting and infrastructure providers;
email service providers;
analytics and cookie providers;
payment providers;
participating clubs and authorised club staff;
legal, accounting or compliance advisors;
authorities or regulators where required by law.

Access is limited based on role, purpose and need.

18. Where data is stored

AICO stores videos and related service data on AICO servers in Europe.

We may also use third-party providers that process data in other countries. Where personal data is transferred internationally, we take steps required by applicable data protection laws, which may include contractual safeguards or other lawful transfer mechanisms.

19. How long we keep data

We keep personal data for as long as necessary for the purposes described in this Privacy Policy, including providing the service, maintaining training history, supporting clubs, improving the product, complying with legal obligations and resolving disputes.

In general:

contact data is kept for as long as needed to provide the service or communicate with the user;
sparring videos, highlights and training history may be kept for as long as needed to provide the AICO service, maintain training history, improve the technology and support participating clubs;
marketing data is kept until the user unsubscribes or withdraws consent, unless we need to keep limited records to respect that choice;
payment and billing records are kept as required for accounting, tax and legal purposes;
technical logs are kept for security, debugging and service operation;
aggregated or de-identified data may be kept for longer.

AICO does not currently provide an in-product feature for users to delete sparring sessions or videos directly.

20. Deletion, correction and access requests

Users may contact us at hi@aicosport.com to request access to, correction of, deletion of or restriction of their personal data.

We will review and respond to such requests in accordance with applicable data protection laws.

Please note that sparring videos and related training records may involve several participants. A single recorded session may be used to generate videos, clips, statistics or analytics for more than one user.

AICO does not use facial recognition to verify who appears in a video. Where users select themselves in a session, this selection is based on information provided by users and may not always be accurate.

Because of this, deletion or restriction of a video, session or related analytics may require manual review and may not always be possible without affecting other participants, conflicting with legal obligations, compromising security, or creating technical issues.

Where full deletion is not possible, we may take other reasonable steps where required by law and technically possible, such as correcting an incorrect association, deleting or anonymising contact data, limiting future processing, or restricting access.

In the current version of AICO, deletion or correction of basic contact data such as email address, name or nickname may be handled manually.

21. Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no system is completely secure. Users should keep their email accounts secure and should not share private video links with people they do not want to access the video.

22. User rights

Depending on where you live and which laws apply, you may have rights to:

access your personal data;
correct inaccurate personal data;
request deletion of personal data;
restrict or object to processing;
withdraw consent where processing is based on consent;
request portability of certain data;
object to certain marketing communications;
lodge a complaint with a data protection authority.

To exercise your rights, contact us at hi@aicosport.com.

We may need to verify your identity before responding to a request. Some rights may be limited by law, technical feasibility, the rights of other participants or our legal obligations.

23. Third-party links and services

AICO may contain links to third-party websites, services, payment providers, embedded content or tools. We are not responsible for the privacy practices of third parties.

Users should review the privacy policies of third-party services they interact with.

24. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may notify users through the website, email, product interface or other reasonable means. The updated version will be effective from the date shown at the top of the policy.

25. Contact us

If you have questions, requests or concerns about this Privacy Policy or your personal data, contact us at: